MBA in MARKETING
MBA in Marketing provides students an in-depth knowledge of management concepts and communication as well as introduces them to subjects dealing with Consumer Behaviour, Business to Business Marketing and Sales and Distribution Management. Students also learn subjects like Mathematics & Statistics as well as Research Methodology that will help them measure consumer needs. Subject matter expertise in these subjects will help them come up with effective marketing strategies for any given product or service.
Bharathidasan’s distance MBA in Marketing, is perfect for professionals who want to club their creativity with workable marketing strategies. To give a 360 degree overview of the industry, the students are also introduced to subjects like International Business Environment, Entrepreneurial Development, Management Control Systems, Advertising and Sales Promotion, Marketing of Services and Retail Management. It helps them to work towards strategies that can be applied in different industry set-ups. The students are also exposed to different departments enhancing their understanding and acquiring skill sets needed to see through the entire product life-cycle. Also increasing their awareness towards the interconnectedness of departments and where in that chain they fit in.
Our faculty with their on-field experience and expertise helps develop skills in marketing, research and analysis, product and brand management, etc.