Our retail management course is a part of the fourth semester curriculum of an MBA in Marketing, and is designed for students interested in gaining rigorous knowledge in the dynamics of the retail industry, and a chance to work with many of the biggest companies in the world. An education in retail management allows students to understand the intricacies of retailing in different sectors of the industry like food, fashion or furniture. Students also learn the different strategies that come into play when retailing goods and services.
Over the course of your study, you will gain skills in management that will allow you to build strategies for successive retailing and handing store and warehouse operations. With our course, students will understand what it takes to build, buy and sell products in our contemporary context. We will focus strongly on the importance of the digital marketplace, which allows people to shop without leaving the comfort of their house, and how it has redefined the techniques and theories of management in retail industry. The nature of the retail is evolving constantly, and students will learn how the implementation of new technologies and persistent innovation affects the business of retailing. Understanding the limitation, merits, demerits and opportunities improving technologies and trends will help put you at the forefront of retail management.
Store management is a dynamic study that involves gaining managerial, economic psychological and logistics perspectives in the implementation of strategies to create a business. By the end of an MBA in Marketing which includes an MBA in retail management, students will have acquired complete knowledge and technical expertise, which they can apply in practical life, in different areas of retail management like buying, selling, customer relations, product development, store management and related disciplines of marketing and advertising that are inseparable from retail management. Your education with us will be mentored by a first-rate faculty, who have years of experience in the field in various aspects of business management and administration. You will also have a chance to access our vast educational resources, work on case studies and take part in building good retail management strategies.