Our marketing of services module, taught in the fourth semester of the MBA in Marketing, is an integral part of a curriculum specially designed for students interested in the role of marketing of services in the vast and highly competitive global economy. With the increasing dominance of services in the marketplaces, students will learn the importance of marketing sources and how they help build the economy and are crucial in establishing an edge over competitors. Marketing of services is a very large industry that includes different sectors, many demanding their own unique solutions, like hospitality, telecommunications, healthcare, financial & etc. With the advent of the Internet, the services industry has only expanded further.
This course will set the theoretical framework for students to learn the basics of marketing of services in order to understand what it takes to effectively market in this industry. Studying the marketing of services will help you learn the strategies and techniques required to build a strong relationship with customers and their management and retention for the purpose of creating a loyal customer base.
Marketing services are all about providing value for access to goods, facilities, networks or information to customers. This means gaining skills in successful customer satisfaction and management, thus interspersing your education with elements of people management. Get an in-depth understanding of how consumer interactions form the basis of effective marketing of services. As with any area of business administration and management, you will learn the dynamics of service organisations and quality control for an industry where the product is generally intangible. This course will help you familiarise yourself with advanced economic theories that pertain to marketing services to help you gain a critical and practical understanding of its concerns.
By the end of this course, students will have complete knowledge of the workings of the service-profit chain, the dynamics of retail marketing management as a part of MBA in Marketing in a contemporary context. It will help in the process of building strategies, critical thinking, and communication skills to become good managers and be able to implement different marketing strategies for different types of services. Throughout our distance education course, you will have access to an experienced faculty and vast resources to excel in the study of Marketing Management.