Bharathidasan University offers a distance MBA in communication management which is designed to equip candidates with all the skills that they need to establish effective communication for pursuing careers in marketing, advertising, public relations, brand management etc. The MBA in communication management program is a part of the first semester curriculum of each of the distance MBA courses offered by Bharthidasan University. It touches upon aspects of corporate and strategic communication as well as business communication, to enable the candidates to develop good written and oral communication skills. The distance learning MBA communication management program also serves as a gateway for professionals who don’t have the time to pursue a regular campus education and gives them the chance to carry forward their learning process while working at their regular jobs.
The Bharathidasan University established the distance education courses in the year 1992, as a means of utilizing the technological advancements to reach a larger set of people interested in pursuing higher studies in various fields. All the courses, especially the master of communication management, are designed by experienced professors and industry stalwarts and are approved by the Distance Education Bureau (DEB-UGC), New Delhi. Candidates who have a 50% aggregate in their 3-year bachelor's degree can apply for the masters in communication management program, where they are taught concepts of communication in leadership and management by experienced faculty and industry experts.
The course material for the distance learning MBA in communication management provides the scope for the candidates to study at a time convenient to them, as they can access the course material online or through video and audio files available in the mobile app ‘avagmah’. Apart from this, the program students can learn through podcasts, audio recordings, interactive online discussions, talks by industry experts, live case study discussions, live question and answer sessions and interactive self-evaluation. The distance MBA in communication management is an integral part of the other programs offered by the university such as Master of business administration in finance, human resources, operations, marketing and systems, among many others.