The MBA in consumer behaviour, offered by the Bharathidasan University is a part of the third semester studies of our MBA in Marketing which offers a masters programs in consumer behaviour. The course is designed to help professionals in the field of sales, marketing, advertising and business. It touches upon the psychological aspects of consumer-based marketing, strategies in communication necessary for marketing, establishing long-term customer relations etc. The course is offered through distance education and hence, is convenient for working professionals, women, entrepreneurs and all other people who are unable to shift base for the purpose of pursuing this course.
The distance education programs of Bharathidasan University were started in the year 1992. All the courses are approved by the Distance Education Bureau (DEB-UGC), Delhi and the curriculum is designed by experienced faculty and industry experts. The concept of distance education utilises the developments in technology to reach a larger set of people, with the minimum requirement of connectivity through the internet.
Candidates can pursue this course, without hampering their regular jobs or research, from anywhere and at any time, as the course materials are available as E-books. Apart from its availability as hard copy, the audio and video files of the lectures are also available through the mobile app ‘avagmah’, where the students can revisit the course information multiple times. Apart from this, the university also keeps the students updated through podcasts, video seminars, talks by research experts and live question and answer sessions. Peer group discussion with others pursuing the course is also facilitated to make the program a rewarding one. MBA Consumer behaviour is an integral part of our Online MBA in Marketing. In addition, Bharathidasan University also offers other distance learning courses such as MBA in HR, which are sought after for their thoroughness and quality.