Bharathidasan University offers advanced courses in small business marketing, for entrepreneurs and business aspirants. The course covers topics of business and marketing including market research, online marketing, branding and advertising, sales, logistics and distribution, quality assurance and channel management. The course is designed by experienced faculty members and business management experts and gives a very practical approach to the understanding of marketing business. The course is offered as part of the university’s online MBA in Marketing program, which benefits those candidates who cannot attend the regular on-campus program.
Distance education courses from Bharathidasan University were started in the year 1992, to leverage the advancements in information technology to reach a larger group of people interested in pursuing higher studies in various fields. All the courses are approved by the Distance Education Bureau (DEB-UGC), New Delhi. Candidates who have a 50% aggregate in their 3-year bachelor's degree can apply for the course and pursue it from the place of their convenience.
The course materials for the online business degree which is a part of the MBA in Marketing curriculum is available as downloadable E-books online, as well as hard copy available from the university at the time of registration. For the convenience of the students, the audio and video files of the course- related lectures are available through the mobile app called ‘Avagmah’. Students can access it from anywhere at their convenient time, without hampering their schedule. The students can also attend the classes conducted in the university’s centres for distance education (CDE), where there is an opportunity to interact with other course mates. The university also regularly conducts podcasts, live question and answer sessions, video chats etc, to keep the students updated. Apart from this, the college also offers regular and distance MBA.