The MBA in advertising and sales promotion course offered by Bharathidasan University is designed to educate students of MBA in Marketing on the importance and necessity of brands, and the kind of advertising and sales promotion methods that build unforgettable campaigns. Central to this study is communication. Of all the subjects in studies of MBA in Marketing, advertising is the one that creates one of the most intimate relationships between producers and consumers. Through this course, students will develop an understanding of key aspects that create good communication between a brand and its potential consumers and clients.
Advertising and sales are crucial to marketing. In this course, you will learn numerous new and old advertising and promotion strategies analysts have developed over the decades, and how these strategies apply to our contemporary world. In this course you will cover advanced branding and communication theories to critically examine the nature of the activities involved in building and promoting a brand, and how they help create diverse markets.
Sales promotion in marketing, advertising and branding are intensely people-centric activities. They require building strong cultural narratives to support a product for sale, which requires a multi-pronged approach spanning psychological and organisational expertise in developing good strategies. The social effect of advertising in creating large-scale trends, changes in mindset and reformation of behaviour also means understanding its ethical limitations.
With the way people read, watch and think constantly evolving, this course will focus strongly on the challenges, merits and demerits of advertising in our contemporary context with a focus on primary media like television, radio, print, the web and outdoor advertising.
The strategies that create successful advertisement campaigns, problem-solving, sales promotion theories and the mechanics of advertising agencies, and their importance, will also be covered through the duration of your study. On the technical side, our study of advertising as a part of MBA in Marketing will also include studying the tools and methodologies used to evaluate the effectiveness of advertising campaigns.
Through rigorous learning and case studies, a highly experienced faculty will guide students every step of the way in our distance MBA in advertising. By the end of the course, students will be able to devise creative, but ethical, strategies develop and manage advertising and sales promotion campaigns, work within the dynamics of an advertising agency, apply their training to successfully deal with clients and gain critical skills in integrated marketing communication to make their career path a lucrative and enriching one.